HECK YES, Y’ALL LLC
Romping through life with humor and heart.
Owner + Principle Heck Yes’er
2017 - present
Handmade products created using myriad mediums - silkscreen printing, photography, writing, graphic design, and repurposing jewelry - to improve a person's mood or self-esteem, societal problems or just about anything that could use an upgrade.
Design and produce all apparel and accessories by hand
Autodidact silkscreen printer and video editor
Write all content for company eNewsletter, blog and social media platforms
Continuously cultivate positive relationships with micro influencers
Photograph all products & retouch images
Steadily build trust with customers via stellar communication skills
Designed and printed custom designed t-shirts for The Golden Gays Drag Troupe
Products sold in-store at South Street Art Mart (Philadelphia)
PTA Diversity, Equity and Inclusion Committee
Co-Chair • Committee Member
As a Co-Chair (2024-2025 school year):
Plan the third annual Taste of Marion Street Event
Build agendas and facilitate meetings with co-chair
Brainstorm ideas for a new event: Family Pride Event, an event meant to welcome, support and celebrate non-traditional families. Details TBD.
Launching a quarterly cultural handout initiative, highlighting different cultures, honoring them and making connections
As a committee member since 2021:
Member of the first Marion Street DEI committee
Planned and executed Marion Street’s inaugural and subsequent Taste of Marion Street (TOMS) events: a celebration of all cultures within the community through food, music and traditional clothing
Designed the TOM’s children’s passport
Designed fliers as needed
Committee efforts resulted in 100% increase in event participants from 2023 to 2024
Taste of Marion Street Cookbook - a joint effort with other committee members to create a recipe book that represents the Marion Street neighborhood via community collection
2021 - present
freelance
(+ motherhood)
Graphic Designer with clients including:
Sailthru - specializing in Relationship Marketing with “a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you’re able to maximize ROI.”
YAS (Your Agency Solution) - provide digital marketing services to customize and optimize the best choices for each individual business.
2015 - 2017
Web and banner event graphics
Photo editing
Branding
Collateral design
Digital marketing campaigns
Corporate presentations
Infographics
MOTHERHOOD
Mama, Mommy, Mom, “Bro”
2015 - foreseeable future
Since September 2015 I have experienced countless attempts to maintain my sanity. With this all-consuming position I have:
Significantly improved my wrestling technique by way of dressing toddlers
Acquired consistent, intermediate level of pasta boiling and veggie cutting
Frequently danced awkwardly, but also enthusiastically
Gained a working knowledge of Pokemon characters
Skillfully replaced expletives with phrases like, “monster trucker,” “lint licker,” and “crud bucket” whilst driving
Effectively discerned a “good packing box” from a “meh” packing box on a daily basis (and continue to do so)
Increased enthusiasm for home appliances by 62%
Procured a level of humility I did not think possible
THE TREVOR PROJECT
The leading suicide prevention and crisis intervention nonprofit organization for LGBTQ+ young people.
Marketing and Design Specialist
2013- 2015
Implemented visual standards to preserve brand identity and integrity.
Managed HTML email marketing using Blackbaud Sphere
Designed print and web ads, event invitations, and social media graphics
NOTABLE PROJECTS
Annual Report 2013 & 2014 - Launched microsites with a team, producing infographics and overall visual theme to display organization’s programmatic and financial information.
Trevor Support Center - Created website graphics for Trevor’s information hub for LGBTQ youth, with topics from Coming Out to Self-Injury.
SELF-EMPLOYED
Freelance Designer • Clients included: Jonathan Adler, The LGBT Community Center, Paul Cosentino (actor/singer), L’oreal
2012- 2013
Printed and digital marketing materials
Digital newsletter edits
Creation and implementation of social and digital media campaigns
Event poster, ad and web graphic design
Branding support
Editorial design for upholstery and accessories product reference book
Typography layout
Logo development
Photo editing
PRATT INSTITUTE
Full time student - MS in Communications Design
2009 - 2011
Pratt Graduate Communications Design website
SLEEP HEALTHCENTERS
A former leading sleep medicine provider with numerous offices in the Boston area and throughout Massachusetts
Project + ASTEP Coordinator
2007 - 2009
Assisted Regional Technical Director with ASTEP (Accredited Sleep Technologist Education Program)
Managed ASTEP student registration inquiries, payment, and placement
Edited and restructured the Patient Care Coordinator Training Manual (content + format)
Researched and created new training courses for clinic staff
Designed presentations for clinic staff training courses
Organized events, logistics and communication emails for the SHC Social Committee
AUTISM SPEAKS
Walk Manager
2005 - 2007
Managed all aspects of walkathons in the New England region (New Hampshire, Vermont and the logistics portion of Greater Boston)
Volunteer management
Facilitated committee meetings
Agenda preparation
Logistics management
Raised $160,000+ for autism research through the New Hampshire and Vermont markets
INTERNSHIPS
Prior to graduating from Northeastern University I completed internships in which I worked primarily with individuals who were some combination of the following: Deafblind, developmentally disabled, with behavior issues.
Perkins School for the Blind
I worked in the residence buildings with a group of three students after they returned from school for the day. Primarily, we focused on:
Their afternoon activities
Practicing their picture communication
Dinner
Evening activities
Nighttime routine, including personal care.
Helen Keller Services for the Blind
This adult day program divided adult attendees up into classrooms, each with an individualized plan. Our days focused on:
Personal care
Basic, every day life tasks
Practicing communication
Buildling simple habits for greater independence
Helen Keller National Center
My time at the HKNC included working with individuals in their residential setting (on campus) after returning home from their jobs or skills programs. Like my time at Perkins, we:
Practiced their communication mode or skills
Assisted with personal care
Aided with basic, every day life tasks
EDUCATION
CORNELL UNIVERSITY
Certificate, Women’s Entrepreneurship
PRATT INSTITUTE
Master of Science, Communications Design
SCHOOL OF VISUAL ARTS
Master’s Workshop, Design History, Theory and Practice in Venice and Rome
NOBLE DESKTOP
Certificate, Web Design
NORTHEASTERN UNIVERSITY
Bachelor of Arts, Communications (Interpersonal & Organizational)
GOLDSMITH’S, UNIVERSITY OF LONDON
Study Abroad, Communication Studies